Privacy policy
The Vale London respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, contact us, place an order, register for a trade account, subscribe to our marketing, or otherwise interact with us.
If you have any questions about this Privacy Policy, please contact us at contact@thevalelondon.com.
Legal company name: The Vale London Ltd
Company number: 10984190
VAT number: GB283668166
Registered office: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
1. Who we are
The Vale London is the controller of your personal information.
Email: contact@thevalelondon.com
As controller, we are responsible for deciding how and why your personal information is used.
2. Personal information we collect
We may collect and use the following types of personal information:
Contact details, such as your name, email address, phone number, billing address, delivery address, company name, and trade details.
Order and transaction information, such as products ordered, payment status, order history, delivery information, returns, refunds, enquiries, and customer service communications.
Trade account information, such as your business name, role, showroom, design firm, resale details, project information, and any information provided when applying for trade access or placing trade orders.
Marketing preferences, such as whether you have subscribed to our newsletter, opted out of marketing, or interacted with our marketing communications.
Website and device information, such as IP address, browser type, operating system, pages viewed, time spent on pages, referring website, location data derived from your device or IP address, cookie information, and general website usage data.
Communications, such as emails, enquiry forms, social media messages, customer service notes, and other correspondence with us.
Payment information. Payments may be processed by third-party payment providers. We do not usually store full payment card details ourselves.
3. How we collect personal information
We collect personal information when you:
- Visit or use our website
- Place an order
- Request a quote or pro-forma invoice
- Apply for trade access
- Contact us by email, telephone, website form, social media, or showroom enquiry
- Subscribe to our newsletter or marketing communications
- Request samples, CFAs, product information, or customer support
- Interact with our website, emails, advertisements, or social media
- Purchase through, or enquire via, one of our showrooms or partner showrooms
We may also receive personal information from third parties, including payment processors, delivery companies, analytics providers, marketing platforms, partner showrooms, sales representatives, trade partners, and other service providers.
4. How we use your personal information
We use personal information to:
- Process and fulfil orders
- Provide quotes, invoices, pro-forma invoices, and order confirmations
- Deliver products and samples
- Respond to enquiries and customer service requests
- Manage returns, refunds, complaints, and product issues
- Register and manage trade enquiries and trade access
- Communicate with you about your order, enquiry, account, or project
- Send marketing communications where permitted
- Improve our website, products, services, marketing, and customer experience
- Maintain business records and accounting records
- Prevent fraud, misuse of our website, or unlawful activity
- Comply with legal, tax, accounting, regulatory, and contractual obligations
- Protect our business, customers, intellectual property, and legal rights
5. Our lawful bases for using your personal information
Under UK data protection law, we must have a lawful basis for using your personal information.
Depending on the circumstances, we may rely on the following lawful bases:
Contract: where we need to use your information to process an order, provide goods or services, respond to a requested quote, arrange delivery, manage payment, or perform a contract with you.
Legitimate interests: where we use your information for our legitimate business interests, provided those interests do not override your rights. This may include responding to enquiries, improving our website, managing customer relationships, preventing fraud, protecting our business, keeping business records, and sending relevant business-to-business communications where permitted.
Consent: where you have given consent, for example when subscribing to certain marketing communications or accepting non-essential cookies. You can withdraw consent at any time.
Legal obligation: where we need to use or keep your information to comply with legal, tax, accounting, regulatory, or other legal requirements.
6. Marketing communications
We may use your contact details to send you marketing communications about The Vale London, including new collections, product launches, events, showroom news, press, and other updates.
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at contact@thevalelondon.com.
If you opt out of marketing, we may still send you service communications relating to orders, invoices, deliveries, returns, or other transactions.
7. Cookies and website analytics
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and support marketing and analytics.
Cookies may collect information such as your IP address, browser type, device information, pages visited, referring pages, and how you interact with the website.
Where required, we will ask for your consent before using non-essential cookies. You can manage your cookie preferences through your browser settings or any cookie preference tool provided on our website.
8. Who we share your personal information with
We may share your personal information where necessary with:
- Payment processors
- Delivery companies, couriers, freight forwarders, and customs providers
- Warehouses, fulfilment providers, mills, suppliers, and production partners
- Website, hosting, IT, analytics, and security providers
- Email marketing and customer relationship management platforms
- Professional advisers, including accountants, lawyers, insurers, and consultants
- Showrooms, partner showrooms, sales representatives, and trade partners where necessary to process enquiries, orders, or customer service matters
- Government authorities, regulators, tax authorities, law enforcement, courts, or other third parties where required by law
- A buyer, seller, investor, or professional adviser in connection with a business sale, restructuring, merger, investment, or transfer of assets
We do not sell your personal information.
9. International transfers
Because we work with customers, suppliers, service providers, showrooms, and partners in different countries, your personal information may be transferred outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure it is protected in accordance with applicable data protection laws. This may include using appropriate contractual protections or working with service providers that have suitable safeguards in place.
10. How long we keep your personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include keeping information for the duration of our relationship with you and for a reasonable period afterwards for legal, tax, accounting, record-keeping, warranty, dispute, fraud prevention, and business administration purposes.
Where we no longer need personal information, we will delete it, anonymise it, or securely retain it only where legally or reasonably required.
11. How we protect your personal information
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, disclosure, or destruction.
However, no website, email system, or online service can be guaranteed to be completely secure. Please take care when sharing information with us electronically.
12. Your rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete personal information
- Request deletion of your personal information
- Request restriction of how we use your personal information
- Object to certain uses of your personal information
- Withdraw consent where we rely on consent
- Request transfer of your personal information to another provider
- Object to direct marketing at any time
- Complain to a data protection regulator
To exercise your rights, please contact us at contact@thevalelondon.com.
We may need to verify your identity before responding to certain requests.
13. Complaints
We encourage you to contact us first if you have any concerns about how we use your personal information.
You also have the right to complain to the UK Information Commissioner’s Office, the UK regulator for data protection matters.
ICO website: www.ico.org.uk
ICO telephone: 0303 123 1113
14. Children
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.
15. Links to other websites
Our website may contain links to third-party websites, including partner showrooms, social media platforms, press features, payment providers, or other external websites.
We are not responsible for the privacy practices, content, or security of third-party websites. Please review their privacy policies before providing personal information to them.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
The date below shows when this Privacy Policy was last updated.
Last updated: 25th August 2026